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Stichworte: Digital marketing BCG
Which is an advantage of digital imaging systems compared to traditional film-screen systems?
What is the recommended kV range for thoracic spine projections when using digital systems
Which element of website design applies to all digital information on a website including the use of text video audio and graphics?
What areas need to be addressed in a promotional campaign when entering a global marketing place?
What must a global marketer consider when developing a global advertising plan that addresses potentially competitive business objectives?
What is the meeting place or mechanism through which buyers and sellers of an economic product come together?
Which element of the marketing mix tells influences or reminds potential customers of a product Question 7 options a product b price c promotion d place?
Is a set of interdependent Organisations involved in the process of making a product or service available for use of consumption by the consumer or business user?
Is a channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity?
Which data location should a digital forensic investigator be concerned with losing first?
Which marketing refers to communication a firm uses to make promises to customers regarding service delivery?
Advertisers can measure the relative effectiveness of a direct-marketing program quickly by using
Which of the following roles of marketing research is concerned with gathering and presenting factual statements?
The first step of marketing process whereas research and the project objectives must be set up.
Which type of information can usually be collected at the lowest costs by marketing researchers?
Is a group of technologies and processes that enable marketers to collect measure analyze and assess the effectiveness of marketing efforts?
Which of the following represents the primary ethical dilemma for marketing managers of publicly held firms?
The first question a marketing researcher should ask before embarking on a research study is
How companies go about conducting online marketing to profitably deliver more value to customers
Which of the following marketing management concepts is more likely to lead to marketing myopia?
Which marketing orientation believes that consumer will favor products that are available and highly affordable?
Which of the following is not one of the four elements that constitute a firms marketing mix group of answer choices?
What is the communication called that is intended to promote the purchase of a product or service?
Does a company have the right to monitor all your digital communications If you are using their equipment?
What is a team called that is composed of specialists from several different areas such as finance marketing production and design?
Do you agree with the idea that customers are more empowered than they were before digital communications were so prevalent motivate your answer?
In todays digital environments business presenters should use only multimedia presentations
What technique has been used to protect copyrighted material by inserting digital watermarks?
What is the main focus of companies that believe in the marketing concept during planning production distribution and promotion of their product or service?
Worin liegt der unterschied zwischen optisch koaxial und optisch digital
What is defined as a set of unique features of a company and its products perceived by the target market as significant and superior to the competition?
What is the marketing of goods and services to individuals and organizations for purposes other than?
Which of the following is the most complex part of the digital forensics investigation process?
_____ are descriptive statements that generalize the results in a marketing research report.
Which of these are low growth low share businesses and products that may generate enough cash to maintain themselves but do not have much future?
What are the budgeting methods for setting the promotion budget and factors that affect the design of the promotion mix?
What is the marketing term for a relatively small well defined and very focused target market?
What can be utilized to ensure a companys marketing and nonmarketing efforts are compatible?
What is a document that lays out the details for how do you focus marketing efforts on meeting the customers needs and wants?
What is the term for a document that lays out the details for how do you focus marketing efforts on meeting the customers needs and wants?
A powerful and sustainable high-level marketing strategy used to create or influence a brand
Which environment actors in companys immediate environment that affect its ability to serve market?
Which of the following is a microblogging site that is commonly used by B2B marketers to send short messages to other businesses as often as they want?
The final stage of the b2b buying process is also known as performance assessment using metrics.
Which of the following kinds of modems is a modem that sends and receives digital data over and information to and from a digital line?
What term is described as a powerful and sustainable high level marketing strategy used to create or influence a brand?
Is the use of a name term symbol or design or a combination of these to as a marketing tool to identify a product?
During which stage of the new product development process would a firm test the marketing strategy?
What is the term for unconventional methods of getting the customers attention at minimal cost?
Which of the following can be potential benefits from enterprise digital transformation Mcq?
Which of the following is a problem associated with the availability of marketing data for foreign markets?
Select the two items that characterize the buying behavior of consumers buying convenience products.
Which of the following is true of the way many large digital media vendors are using digital rights management technology?
Which of the following can be a good way to keep social media followers up to date and promote yourself or your company and its products?
What should you do if you have a particularly long message to share with several recipients via digital means?
Which methodology shortens the time frame to collect and capture marketing mix feedback and data?
What is the set controllable tactical marketing tools product price place and promotion that the firm blends to produce the response it wants in the target market?
Which term refers to the set of tactical marketing tools product price place and promotion that the firm blends to produce the response it wants in the target market?
The adoption of digital technologies has introduced drastic changes into the business environment
What is consumer behavior and why marketers have to understand the wants and needs of different consumer segments?
When gathering evidence as part of a forensic investigation, what does the chain of custody show?
What is a form of predictive analytics for marketing campaigns that attempts to identify target markets or people who could be convinced to buy products?
What compiles customer information from a variety of sources and segment it for different marketing campaigns?
What kind of communications device sends and receives data and information to and from a digital line such as ISDN and cable quizlet?
What term is used to illustrate the gap between those with and those without access to technology?
Which core marketing concept is the key building block to develop and manage customer relationships?
Are responsible for the efficiency and effectiveness of an area, such as accounting or marketing.
Which of the following is not one of the topics covered in a typical digital citizenship course
Students who lack home access to up-to-date digital devices and high-speed internet are said to be
What is a key difference between integrated marketing communications and public relations quizlet?
Which marketing communication channel is best represented by a commercial on a video-sharing site?
Advertising, sales promotion, personal selling, public relations and direct marketing are all
Which of the following is true of the critical nature of presentation of marketing research results?
IS operations marketing and finance function independently of each other in most organizations?
Which of the following is a difference between business firms and non profit firms with regard to the marketing concept?
Which marketing philosophy emphasizes interacting with customers on a regular basis and giving them reasons to maintain a bond with a companys brands over time?
The shift to digital media has most hurt – , which have shifted to – as a major source of revenue.
Which choice identifies attributes required for an X 509 compliant digital certificate quizlet
Which of the following types of digital forensic investigations is most challenging due to the on demand nature of the analyzed assets?
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